I i THE WAY A WOMAN LOOKS AT A AND VICE VERSA Turn Back The Softening Tide of Most women most too warm to the differences between man and To shore up those differences against the blurring tide of feminine or a massive crusade is now building up on Western Backed by the Collegiate Committee for More All-Woman Women and All-Man this is a crusade in the great men are men and women are mighty which populated the To provide an easily recognized identification for this Can't Bust a name the West grew up with has come with a pair of Not an ordinary pair of A distinctive kind of In entirely ruggedly masculine Cactus League called Pants that mark unmistakably the man that stands solidly for For the firm-fisted Man that women admire who wears the pants and holds a tight the new Frisko trousers have these distinguishing virile look and the feel of Western strength and tapering look that echoes the hard-riding days in the saddle of the early West a long texture the distinctive cut of the cavalry though women have sought a kind of equality by wearing basic badge of the difference in the sexes and symbol of a man's dignity has always been his trousers he may his but never his If you are for not difference in the sexes If you are for purposeful and pliant women If you feel men should be and women silken Join your voice today to thousands of others in this growing cru-aade for More All-Man Men and All-Woman Show how you stand on this most basic of all issues by beginning today to wear the official symbol of the crusade Frisko with the unpolished texture and rugged masculinity of Cactus League the all-man's styling that originates in the West Paid for by Can't Bust about Makers of Cactus League